IDEA LAB

This week we have the distinct pleasure of talking to award-winning Creative Director, Austin Lane: www.austin-lane.com 

Austin talks to us about how brand identity not only impacts how customers see a business but how it can change how the staff feels about their workplace and can take greater pride in being a part of the team.

We've all seen them. We all thought they were kind of unattractive. But QR codes can be incredibly useful.  Join us as we cover some creative uses and functions of QR codes in this issue of Idea Lab.

Understanding Copyright can seem daunting. We break down some of the basics with Lawyer and Legal Educator Natalie Puglisi, to show you it's not as scary as you think. To learn more about Natalie and how she can help you, visit: nataliepuglisi.com

Year end appeal season is upon us! In this episode, we breakdown the ingredients for a successful fundraising campaign.

We discuss what Informed Delivery from USPS is and how you can benefit from using it as a consumer AND a marketer.

Color can look very different from screen displays to paper prints. We discuss a general overview of what you need to know to understand the way color works for print and design.

Good Graphic Design Matters - and we give you four main reasons it's important to consider great design for your projects.

We discuss how to glow up your marketing materials in order to make the best impact on your consumers.