Good data is vital to the success of your Year-End Campaign. Don’t wait until you are ready to send out an appeal letter to review your...

Successful Year-End fundraising is a result of good planning and execution. However, so many organizations simply write a letter, send it...

Hey there, nonprofit trailblazers! It's time to roll down the windows, feel the breeze in your hair, and hit the road for an exhilarating...

In the upcoming months, our main focus will be year-end appeals (YEA) for nonprofits, a topic that ignites our passion. Our Creative...

As we approach the mid-way point of 2023, nonprofits around the world gear up for their annual year-end appeals. These campaigns are...

It’s easy to overlook the power of traditional marketing methods like direct mail. But what if we told you that by combining the...

Digital marketing may be all the rage these days, but let's not forget the undeniable power of direct mail campaigns. Yup, you heard that...

In today's digital world, effective marketing requires staying ahead of the competition. One tool that businesses can leverage to enhance...

Before reading any further, I would like you to leave this blog and have some fun on social media. I know, it’s not a best practice to...

What is copyright? Who or what does it protect? Is it even something I should worry about? These were all the questions our team was...

Before I went to school to study graphic design, I went to school to study photography. I worked as a professional photographer for many...

When was the last time you updated your marketing collateral? Chances are, it’s been some time. A new year is now upon us, giving you the...

For generations, sending out annual appeal letters has been a tried-and-true way of raising money for nonprofits. When e-mail and later...

In a world full of noise and clutter, is your brand breaking through to the audience you are trying to reach? A strong brand does much...

In the digital world we live in, a printed business card is still an important tool for communication — perhaps more than ever. A...

Tips for Writing Good Copy Writing good copy is important. You could have the cure for cancer but almost no one would know about it if...

Stock Photos What is the first thing you think of when someone says, “stock photos?” Generally, the responses we hear are… generic,...

Selecting the right font can be a challenge. Fonts help set the tone and mood in designed pieces. However, use too many different fonts...

Adding an element of metallic foil to a printed piece can make it stand out and shine in an attractive way. The effect can be showy and...

IT FEELS GOOD... to receive a hand addressed envelope in the mail. It is more personal and interesting than the plethora of business...