Before reading any further, I would like you to leave this blog and have some fun on social media. I know, it’s not a best practice to immediately tell a reader to leave, but I’m positive you will be back after our little experiment. Please follow these steps:
Hop into your favorite social media app and begin scrolling through your feed
Stop at the first post that grabs your attention
Take a moment to ask, “Why did this post successfully grab my attention?”
Repeat this for 2-3 posts
Come back to this blog post and learn why there are no accidents when it comes to a successful social media plan
Welcome back! I hope you had fun. Let’s dive right in while those posts are still fresh in your frontal lobe. With that exercise, you now know that one of the most important aspects of creating social media content is ensuring that it stands out visually. It is also clear that with so much content being shared every second, it can be difficult for your content to catch the eye of your audience. To help you understand and create social media content that works for you, Boone has put together some “easily digestible” tips.
“I Feel Seen.”
People can spend hours creating a social media campaign, so the first step is to make sure that people actually see it.
Make sure that the images and videos you use in your content are visually appealing and high-quality. Avoid using low-resolution images or videos that are blurry or pixelated - except where that is the intended effect
Use typography that stands out and is easy to read, especially on smaller screens
Use colors that pop and are visually striking to help your content stand out in the feed
Avoid cluttering your visuals with too many elements - use white space to create a clean and organized design
“Doom Scrolling”
People have short attention spans when it comes to social media, so it's important to make sure that your content is easily digestible.
Use a clear visual hierarchy to help guide the viewer's eye through the content
Keep your designs simple and avoid adding too many elements that could distract the viewer
Use icons to help communicate ideas quickly and clearly
Use animations to add interest and break up long pieces of text
“Hey, I do that!”
To create social media content that resonates with your audience, it's important to make it relatable.
Use imagery that is familiar to your audience to create a sense of connection
Use humor to create a sense of familiarity and make your audience feel more comfortable with your brand
Use storytelling to create a personal connection with your audience and make your content more relatable
“Look what I can do!”
Creating useful content is a great way to position yourself as an authority in your industry.
Use infographics to communicate complex information in an easy-to-understand way
Use step-by-step tutorials to help your audience learn new skills or solve problems
Use data visualizations to help your audience understand complex data
“You had me at ‘Hello.’”
Creating engaging content is key to keeping your audience's attention.
Use interactive elements like quizzes, polls, or interactive infographics to engage your audience
Use video content to add interest and create a more immersive experience for your audience
Use user-generated content to encourage your audience to engage with your brand
“Have you heard the one about…?”
Humor is a powerful tool for creating social media content that people enjoy and want to share.
Use memes to inject humor into your content and make it more relatable to your audience
Use puns to add a lighthearted touch to your content
Use pop culture references to create a sense of familiarity and connect with your audience
You are now armed with the knowledge that, when creating social media content, it is important to consider its visual appeal, readability, and relatability. Get out there and create something that will make you the internet’s newest viral sensation.