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  • Writer's pictureZack Turner

Boost Your Marketing Strategy with Informed Delivery

Updated: Jul 5, 2023

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In today's digital world, effective marketing requires staying ahead of the competition. One tool that businesses can leverage to enhance their marketing strategies is Informed Delivery. This powerful solution, offered by the United States Postal Service, not only provides convenience to consumers but also offers valuable opportunities for businesses to engage with their target audience. Let’s explore what Informed Delivery is and why it is essential for businesses to incorporate it into their marketing efforts.

Informed Delivery is a service that offers a digital preview of incoming mail before it arrives at the recipient's mailbox. Subscribers receive an email each morning containing images of the mail pieces they can expect to receive that day, and includes notifications for packages, allowing individuals to anticipate their deliveries accurately. However, Informed Delivery isn't only beneficial for recipients; it presents exciting possibilities for businesses to reach their audience in a unique and engaging way.

A study conducted by the USPS found that Informed Delivery subscribers engage with their digital mail content at a rate of over 70%.

By utilizing Informed Delivery, businesses can transform the simple act of receiving mail into an opportunity to interact with potential customers. Marketers can include interactive content, such as clickable links or personalized offers, within the digital preview sent to subscribers. This provides businesses with an additional touchpoint to capture the attention of their audience and drive engagement. The USPS found that Informed Delivery subscribers engage with their digital mail content at a rate of over 70%. By extending their marketing reach beyond traditional methods, companies can generate interest, build brand awareness, and even prompt immediate action, all while leveraging a platform that consumers already trust—their mailbox.

Informed Delivery provides a seamless and cost-effective way to supplement existing direct mail campaigns with digital content. Secondly, the platform enables businesses to track the engagement and effectiveness of their marketing initiatives, offering valuable insights for future campaign optimization. Additionally, Informed Delivery offers a targeted approach, allowing companies to tailor their messaging based on recipient demographics and preferences. By leveraging this service, businesses can foster stronger customer relationships, drive conversions, and gain a competitive edge in an increasingly digital marketing landscape.

According to USPS, as of September 2021, over 32 million households were actively using the Informed Delivery service. By incorporating interactive content within the digital preview, companies can captivate their audience, build brand awareness, and drive conversions. Embracing this innovative platform provides businesses with a competitive advantage in today's evolving marketing landscape. So, if you're looking to enhance your marketing strategy with Informed Delivery, connect with a Boone expert to maximize its potential!

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