Accordion Fold: Bindery term, two or more parallel folds which open like an accordion.

Bitmap: The electronic representation of a page indicating the position of every possible spot.

Bleed: An extra amount of printed image which extends beyond the trim edge of the sheet or page.

CMYK: Cyan, Magenta, Yellow, blacK. Colorspace primarily used in color printing.

Collateral: Ad agency term for printed pieces, such as brochures and annual reports, that are not directly involved in advertising.

Creep: Phenomenon of middle pages of a folded signature extending slightly beyond outside pages. Also called feathering, outpush, push out and thrust.

Crop Marks: Printed lines showing where to trim a printed sheet.

C1S and C2S: Abbreviations for coated one side and coated two sides.

Die: Metal rule or imaged block used to cut or place an image on paper in the finishing process.

Die Cutting: Is the process.

Direct Mail: Mail designed to motivate readers to respond directly to senders with a purchase, donation, or other action.

Drop-out: Portions of artwork that do not print.

EPS: A file format for vector images that supports resizing, editing and color separation.

EP: Abbreviation for envelope.

Foil: A metallic or pigmented coating on plastic sheets or rolls used in foil stamping and foil embossing.

Foil Emboss: Foil stamping and embossing a image on paper with a die.

Foil Stamping: Using a die to place a metallic or pigmented image on paper.

Font: A complete assortment of letters, numbers and punctuation of a given size and design.

FTP (File Transfer Protocol): is the simplest and most secure way to exchange files over the Internet. Whether you know it or not, you most likely use FTP all the time. http://www.FTPplanet.com

FTP Client: Software that is designed to transfer files back-and-forth between two computers over the Internet. It needs to be installed on your computer and can only be used with a live connection to the Internet. Many FTP clients are free, some are a free trial. www.cyberduck.ch

Gatefolds: The left and right edges fold inward with parallel folds and meet in the middle of the page without overlapping. Also known as window folds.

Grayscale: Standard gray tones ranging from white to black.

Gutter Blank: The space or inner margin from printing area to the binding.

Halftone: The reproduction of continuous-tone images, through a screening process, which converts the image into dots of various sizes and spacing.

Ghosting: A faint printed image that appears on a printed sheet where it was not intended. More often than not this problem is a function of graphic design. It is hard to tell when or where ghosting will occur. Sometimes you can see the problem developing immediately after printing the sheet, other times the problem occurs while drying.

ICC (International Color Consortium): the industry standard for describing color.

Knockout: A portion of an image that has been removed.

PDF: (Portable Document Files): A universal electronic file format, modeled after the Post Script language and is device and resolution independent. Files created as a PDF can be viewed, navigated and printed from any computer regardless of the fonts or software used to create the file.

Perfect bind: A type of binding that glues the edge of sheets to a cover like a telephone book, a software manual or paperback book.

PMS: Pantone Matching System, a popular color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on your monitor. http://www.pantone.com/

Register: To position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.

Spot Color or Varnish: One ink or varnish applied to portions of a sheet, as compared to flood or painted sheet.

TIFF: A file format for storing bitmapped images in various resolutions, grayscale and color. Widely accepted as the standard format for scans and photographs.

Trapping: Adjusting the colors to overprint as to avoid white lines. Example: a solid color text with an outline of another color would need to have some overlap in order to make up for small shifts in printing that may cause possible white lines between colors.

Varnish: The liquid shellac or plastic coating put on a printed piece to add a glossy, satin, or dull finish. Part of the printing or finishing process, it is applied like a final layer of ink after a piece is printed.

Watermark: A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.

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